• Ferrari revealed the Purosangue four-door-four-seater, due in mid- to late 2023.
  • They refuse to call it an SUV, but it sure looks like one, albeit a very nice one with V12 power, a tight chassis and what they promise is great handling.
  • Sticker price is an easy $400,000.

I remember sitting at lunch on top of some high Alpine pass, having just driven the then-new Ferreri GTC4 Lusso, the car with a real back seat and some practical cargo space but not an SUV, and asking a Ferrari exec if they’d ever do an SUV. Before I could even get the letters, S, U, or V out, the exec pounced: “Ferrari will never do a vehicle like this, we will never do an SUV.”

Ha ha!

Behold: the Ferrari Purosangue, which sure looks like an SUV!

Ferrari refuses to use the letters S, U and V in that order. In fact, the official announcement only uses the term SUV in reference to other, supposedly lesser creations from other supercarmakers. Now granted, the Purosangue is not just any SUV, it’s not a body-on-frame with a separate low-range transfer case and BFGoodrich T/A KM3 tires ready to tackle the Rubicon or the Lion’s Back or King of the Hammers. But it’s an SUV, by today’s standards of the term.

Or at least a CUV.

ferrari purosangueClick for gallery
For an SUV, which it isn’t, it looks great!
Ferrari

“After years of anticipation by the international automotive fraternity, Ferrari today unveiled the Purosangue, the first ever four-door, four-seater car in the Prancing Horse’s 75-year history,” Ferrari said.

To make such a vehicle a true Ferrari, the prancing horse adopted “a completely different layout and innovative proportions compared to modern GT archetypes (so-called crossovers and SUVs),” Ferrari said, the only time it mentions SUV in a few thousand words of information. Instead of the typical SUV’s engine layout of the powerplant forward or straddling the front axle, with the transmission bolted directly behind it, the Purosangue has a mid-front-mounted engine positioned aft of the front axle and an eight-speed rear transaxle way out back. This results in a 49/51 front/rear weight balance that Maranello’s engineers deem optimal for a mid-front-engined sports car, Ferrari says.

And what an engine it is, what other SUV has a V12? (Okay, the Lamborghini LM002 of 1986-1993, ad one, but what else?) It is similar to other applications of the F140IA, ranging from the Ferrari 812 and FF to the Maserati Birdcage 75th and even the Enzo. In this application it has the same a 65-degree V angle but also dry sump and direct injection. The naturally aspirated V12 makes 715 peak hp in the Purosangue. But Ferrari says it is also tuned for low-end torque “without losing the feeling of linear, never-ending power typical of Ferrari’s naturally aspirated V12s.” On the spec sheet that means 80 percent of its 528 lb ft of torque is available at or below 2100 rpm. Peak horsepower sits at 7750 revs. That’s quite a spread.

Even so, “Throttle response is characteristic of a real sports car,” Ferrari promises.

To achieve that, the intake, timing and exhaust systems are completely redesigned, but the heads are from the 812 Competitzione. Ferrari likes to point out that this is the most powerful engine in its segment, and it is: the Lamborghini Urus has “only” 641 hp, Porsche Cayenne Turbo S E-Hybrid Coupe 670, Aston Martin DBX 707 model 697 hp, Maserati Levante 580 hp and the McLaren… hey, McLaren is still claiming they’ll never make an SUV!

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The Purosangue’s lower chassis is aluminum while the roof is carbon fiber, with some elements in between made of steel. That makes it lighter and stiffer than any previous Ferrari four-seater. While the front doors open in a more conventional front hinge arrangement, the rear doors open from rear hinges - up to 79 degrees - to allow easier access for rear-seat passengers.

The Purosangue rides on Ferrari’s active suspension technology enabled by Multimatic’s True Active Spool Valve (TASV) System. “Compared to other solutions on the market, this new suspension architecture offers numerous advantages by combining electric motor actuation with a high-precision spool valve hydraulic damper into one fully integrated system. The electric motor ensures that body and wheels can be controlled actively with more force authority and at higher frequencies than traditional adaptive or semi-active systems.” All that together delivers what Ferrari says is “usability and comfort standards that would position it at the very top of the market as well as delivering signature Ferrari vehicle dynamics and performance on a par with the rest of the range.”

Extensive use of electronics further manages handling, from the new ABS ‘evo” controller and brake-by-wire system first found in the 296 GTB to Electronic Stability Control, SSC (Side Slip Control) 8.0, to the 4RM-S system developed for the GTC4Lusso, which has been further evolved and now inherits the innovations made to the control logic developed for the SF90 Stradale’s 4WD system, coupled with the new independent 4WS seen on the 812 Competizione.

ferrari purosangueClick for gallery
The Purosangue’s cockpit centers on a 10.2-inch screen.
Ferrari S.p.A.

Inside the car has what Ferrari calls its “signature GT sports car aesthetic,” from the driver’s cockpit inspired by the SF90 Stradale, centered around a 10.2-inch display surrounded by dual-cockpit dashboard concept that extends to the back of the car. All four seats adjust, too, to guarantee comfort and support no matter where you’re seated (let’s hope it’s in the driver’s seat).

Should you ever get behind the wheel you’ll find that 0-62 mph comes up in 3.3 seconds, 0-124 in 10.5, and maximum speed tops out at 193 mph.

Look for it somewhere around mid-to later 2023 with a starting price of right around $400,000.

Headshot of Mark Vaughn
Mark Vaughn
Mark Vaughn grew up in a Ford family and spent many hours holding a trouble light over a straight-six miraculously fed by a single-barrel carburetor while his father cursed Ford, all its products and everyone who ever worked there. This was his introduction to objective automotive criticism. He started writing for City News Service in Los Angeles, then moved to Europe and became editor of a car magazine called, creatively, Auto. He decided Auto should cover Formula 1, sports prototypes and touring cars—no one stopped him! From there he interviewed with Autoweek at the 1989 Frankfurt motor show and has been with us ever since.