Statistics of Female Gamers
Niko Partners Report (2023) uncovers, 95% of female gamers in Asia are actively embracing gaming on mobile devices.
The female gamer market in Asia is experiencing significant growth potential...
comprising 37% of total gamers and steadily expanding at a rate of 11% annually
This growth rate is nearly double that of new male gamers, indicating a shift in the gaming landscape.
is the genre that is being played by a good chunk 39.2%, followed by
with player percentages of 20.3%
Followed by Simulation and RPG at 14.4% and 11.1% respectively
Currently contributing approximately
23.5% of the total revenue
in the Asian games market
The female gamer segment has the potential to more than double its size in the coming years